- Category: Market
- Published on Wednesday, 17 October 2012 15:58
KAHINI CHAKRABORTY - Mumbai
With an aim to increase its market presence in India, The SukhoThai Bangkok, a luxury five-star hotel property in Bangkok, Thailand, is looking at renewing partnerships in the Indian market. The senior level management team of the hotel were recently in Delhi and Mumbai to further initiate talks with the trade. Talking to Express Hospitality, Gregory Meadows, general manager, The SukhoThai Bangkok said, “Ours is a 21 year old independent hotel brand which is well established. As India is an emerging potential market for us, we felt we could develop this market and hence are committed to working closely with the travel trade in India. In order to highlight our presence in the country, we recently appointed QUO as our public relation and travel trade campaign coordinator in India.”
Spread over six acres of area, the hotel offers 210 rooms (including 100 suites) with all modern facilities, and high level of service. Vanessa Williams, executive assistant manager-sales and marketing, The SukhoThai Bangkok added, “We are aware of the potential of the Indian market and hence are looking at targeting all segments of travellers. With MICE segment holding great opportunity, our clientele currently comprises of 50 per cent corporate and 50 per cent leisure. We are looking at high-end luxury travellers from the Indian market and are looking at renewing partnerships with the travel trade in the country. Apart from this, we will leverage our relationship with the Leading Hotels of the World, which we are an affiliate of.” The hotel management also wants to focus on the Indian wedding market.
Meadows added, “During our discussions with the travel trade we have got valuable feedback which has helped us to better understand the India market. Currently 30 per cent of our business is from Japanese travellers and we are looking at gaining a similar share from the India market in the future. Our source markets include UK, US, Japan, South East Asia and for the emerging markets - India and China, we will be working extensively to create visibility for our brand.”